4/17/2023 0 Comments Product hunt faqBut as profiles remain visible on the site, it can also add steady traffic for months, or even years following. What Product Hunt offers is a viral potential to have hundreds or thousands of users test a burgeoning API in the matter of a day. Users can upload or claim product pages, categorize them by category, create product collections, and follow other users. Product Hunt is a community driven site that is becoming more and more important for discussion around new apps, devices, and APIs.Ī Y-Combinator graduate, Product Hunt (PH) is an upvote list-structured platform that relies on the addictive nature of learning about new technologies. Enter Product Hunt, the Internet’s leaderboard for cool products and tech. No longer are new ideas granted 15 minutes of fame - it’s 5 seconds at best. When you google Slik.As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. Take Slik.AI for instance - A YC backed leadgen tool that’s counts Google among its many happy customers. What happens after that is when people google your company, it shows the Product Hunt “review” which is absolutely nonsense and not a reflection of your product quality. The problem? Anyone can review your product, even those who explicitly say they haven’t used it. PH recently rolled out a “reviews” feature, where anyone can leave a review on your product. In fact, Product Hunt can actually hurt your business. For B2B products, though, we haven’t found it particularly useful (across several product launches) for another other than validating an idea. Product Hunt can be a great way to generate buzz and early adopters for B2C tools. PH customers churned at a rate of nearly 50%. Churn rates are extremely high - our average customer churn is around 10%. They’ll sign up, play around, and you’ll never see them again (until 3 months later, when they come asking for a refund because they forgot they signed up). Not all of course, but PH tends to attract the “ooh, shiny” early adopter types. Then 3 weeks later, most of those customers were gone. Yeah, not really.ĭon’t get me wrong: we got a lot of traffic, several thousand hits, and ended the day with +$7,000 in MRR. The results were amazing: we got thousands of paying customers in an hour, launched an ICO, bought a yacht and sailed away to Aruba. When the big day came, we did it: we made it to the frontpage, peaking in the top 3. We were those founders - eager to make our mark in the SaaS world, we found a great hunter with a ton of followers to hunt us. Go through SaaS FB message boards and there’s damn near support groups for Product Hunt “failures”. Product Hunt “hunters” (i.e people with tons of followers and a wide reach) are barraged with dozens of pitches daily, from eager founders begging them to hunt them. You’ve heard the success stories of companies making it big on the backs of a successful PH launch - Airtable, Hunter.io, etc. Product Hunt isn’t necessary to grow a successful business – in fact, it might even hurt you.Īs a Startup Founder looking to launch your product to the masses, Product Hunt has long been seen as the holy grail: a central point where millions of your potential customers lay tittering, waiting for the next great product to adopt.
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